We're used to typing words into a search engine, but Google has just introduced Google Goggles, sottware that lets you perform a visualsearch of the web, by taking a picture of something in front of you with your phone's camera.
Fancy rinding out some history about the Eiffel Tower on your trip to Paris? Or how about seeing the trailer of the film advertised on the bus shelter? Just take a snap with your phone.
Google is testing display ads on Goggles, and the advertising potential could be huge - think targeted ads in the palm of your hand fusing with the world around you.
The technology is still in its infancy and mainly workson objects with text on them, like books and wine labels.
But Google hopes to advance it to recognise things like food and plants.
Goggles has been on Android phones for a while and became available in September for iPhone users with the new iOS4 update.
Fancy rinding out some history about the Eiffel Tower on your trip to Paris? Or how about seeing the trailer of the film advertised on the bus shelter? Just take a snap with your phone.
Google is testing display ads on Goggles, and the advertising potential could be huge - think targeted ads in the palm of your hand fusing with the world around you.
The technology is still in its infancy and mainly workson objects with text on them, like books and wine labels.
But Google hopes to advance it to recognise things like food and plants.
Goggles has been on Android phones for a while and became available in September for iPhone users with the new iOS4 update.
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